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For ages, leather has been useful in a variety of forms. Leather craftsmen have always produced daily necessities such as horse harnesses, shoes, clothing, hats, bags, and belts. Even now when people think that machines and technology can only make products, genuine leather still can only be worked by hand. This is why genuine leather products made by highly skilled craftsmen are enjoyable to look at and provide a great deal of warmth. People never get tired of possessing these fine items.
The craftsmen at Vanca Craft have developed a new leather technique that is not available in leather producing, European countries like Italy and Spain. We are developing a world of three-dimensional figurines which, while not always a daily necessity, are made for sheer enjoyment. Such a world was heretofore not available in the history of leather crafts. These products, made by our craftsmen with this new leather technique, have been named, "The Leather Story". They are greatly appreciated by people who understand the quality of products made of real leather. The world of structure and design is limitless. We are going to challenge the technical limits of leather materials to further develop "The Leather Story."
                      VANCA CRAFT INC.



  1890   Kinnosuke Tanaka pioneered in manufacturing artificial flowers, essentially brooches, for western-style clothing (called kamikazarizoka) in Japan. He oversaw production by himself.
The company name Yorozuya Honpo was chosen. Apprentice artificial flowers craftsmen were trained. Began selling wholesale to retailers in Asakusa Kuramae in Tokyo.

Products were delivered to department stores.

  1919   Kotaro Tanaka, the eldest son, took over the family business Yorozuya Honpo.

From wholesale, the idea to devote more efforts into the manufacturing business emerged.

  1943   Business was interrupted due to World War II


1956Business resumes after the war.

The company name was changed to Yorozuka Kenkyujo (Institute). Without being limited to the production of artificial flowers, plans were made to produce clothing accessories in creative ways.

  1948   The company aimed to ship 50% of its products as exports. This was a time when facing bankruptcy was a common hardship for many businesses relying heavily on exports.

  1952   After two difficult years, new plans were made to adopt the use of wool to create “sunflower brooches”, which was a big fad at the time nationwide


oldEstablished as Yorozuya Kougei (Crafts) Co., Ltd.

Plans were made to create unique accessories with the careful selection of fabrics, especially the use of nylon stocking material.

We exported a product called “Nylon Flower Accessory”

  1956   Exports: 80%
Domestic Market: 20%

  1958   Hat material was introduced as a new material.
“Fruit Pep” (Miniature Fruit) as a shoe accessory was exported.

  1962   Leather was introduced as a new material.
Plans were made to use leather to create artificial flowers.


Room accessories were gradually added to the portfolio of manufactured items.
To adopt an English name, our company name was changed to Vanca Craft, Inc. from Yorozuya Kougei (Craft).

The Japanese Kanji reading of 萬家 (BAN-KA) means “We make everything.”


vancaAlthough it was difficult to continue exporting products at low prices due to the unfavorable exchange rate, accessories for interior decorating were in their early developmental stages.

A lot of concentrated efforts were put into the production plans of the new products.

  1970   1970Desktop accessories made from fabric, resin, metal, and paper were all were gaining popularity.


Shigeo – the eldest son of the third generation of the family business – took over the business.

Desktop accessories made from denim (called “Jeans Crafts”) were a popular item. These comprised the majority of manufactured items.
Exports were revived but only to Europe.

  1975   Leather and vinyl fabric were actively introduced as new materials.
Animal and shoe-shaped pen stands and tabletop smoking sets were big hits. 
Exports to Europe: 30%
Domestic Market: 70%


A new sewing technique was introduced which involved squeezing product materials in leather. 
Out of playful creativity, a leather cigarette lighter case was in development. Each part of the cigarette container of the case was supplied by OEMs (Original Equipment Manufacturers).

  1980   Practical accessory bags and figurines as three-dimensional leather goods were displayed thrice in Messe Frankfurt exhibitions in Germany.
Our exports no longer catered exclusively to European culture and taste.

  1982   1982We did not limit ourselves to the traditional, ordinary use of leather. Instead, we focused our efforts on the development of fun accessories through trial and error.

  1983   1983Three-dimensional leather figurines were mass produced. We succeeded in reducing our retail prices.

The company entered the tourism industry as a manufacturer of small three-dimensional leather goods.
Among these were fish novelty keychains which were a big hit nationwide.

  1993   1993As we entered the “bubble economy” era, we produced better quality products. As we continued to push the limits of playful creativity, we ventured into the variety goods industry and began actively showcasing our products in trade shows.

  1995   The company developed a special technique in making leather figurines. We aimed to give all our hand-crafted products an elaborate finish.
We received requests from famous retails stores nationwide to supply all of our products. Each item was painstakingly handmade in our company workshop. We began labeling all our products with the slogan,"The Leather Story"


2002We established an affiliate company: Vanca Design Co., Ltd.
Shigeo Tanaka became theRepresentative Director and Designer:  Michiko Tanaka, Shigeo’s wife, was appointed as Representative Director. We received requests from famous retails stores nationwide to supply all of our products.

  2004   2004We adopted the “The Leather Story” as a registered trademark slogan.

  2008   We started our own website and online shop:
We launched a U.S.-based “The Leather Story” branch

  2012   2012The company began expanding its online presence by sequentially opening online shops on Rakuten, Amazon Japan, Amazon U.S.A., Amazon E.U., eBay, Etsy, and many more.

  2015   2015We continue to uphold our legacy in all our services as “The Leather Story” continues up to the present.  


Company Name

Vanca Craft, Inc
1-23-24, Higashi-Nakayama, Funabashi City, Chiba Prefecture, JAPAN
TEL +81-47-336-3348
FAX +81-47-335-6033

Company History 1890: Founded as Yorozuya Honpo Head Office
1954: Established as Yorozuya Kougei (Crafts) Co., Ltd.
1965: Our company name was changed to Vanca Craft, Inc.

Description of Business Designing leather crafts and leather-crafted mascots, manufacturing, wholesale
“The Leather Story” is our registered trademark slogan
Production Staff: 25 people

Representative Director Machiko Tanaka

Affiliate Company Vanca Design Co., Ltd. Representative Director and Designer
Shigeo Tanaka

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